- Getting your business into the media
- Handle Your Own PR
- Guest Speaking
Jules Brooke is a leading Australian small business, PR consultant.
Jules is not your ordinary PR professional.
Having managed PR campaigns for hundreds of businesses and entrepreneurs, helping them to grow by getting their stories in the media, Jules knows the power of PR to transform small businesses.
But for most SMEs, PR agencies are prohibitively expensive.
Jules's mission is providing the training and tools business owners need to manage their own PR.
Through software and training company Handle Your Own PR, Jules runs in-person PR accelerator programs, online training and public speaking to business groups, as well as providing the PR software for SMEs to handle their campaigns.
Why is PR such an effective way to grow your business?
Free publicity is the holy grail for most businesses, and for good reason. Publicity can transform your business.
PR is 'the gift that keeps on giving' when it comes to marketing your business. Google loves it,you can promote it on social media, you can use it in sales, you can promote it on your website and even put it on your wall if you have a bricks and mortar office.
If you can come up with a good newsworthy angle for your business, the media will run it for nothing.
Getting in the media, rather than on the side in the ads, will get you directly in front of your customers. After all, no one reads an article or watches TV for the ads. Being in the media your customers are consuming builds trust and credibility. And did we mention it's free?
10 Reasons Why You Should Do PR
It allows you to explain your business or product.
It is fantastic for SEO so your customers can easily find you online.
It drives people to your website, event, or store.
It positions you as an ‘expert’ in your field.
Stories are far more powerful than ads.
You can keep using your publicity long after the initial story runs.
It gives you more bang for your buck that any other type of marketing.
It increases sales and gets the phone ringing.
It can give you huge spikes in visitors to your website.
It’s FREE! You don’t have to pay for them to run your story.